So you're thinking about starting a new business, or maybe it's time to rebrand your existing business, but you don't know how to pick the color palette for that brand. Well, today I'm going to give you an easy and fast three-step process to do just that. So let's jump into the show.

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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL

Active Campaign - CRM & Marketing Automation

TypeForm - Web Forms

Monday - Project Management (on steroids)

Pipedrive - CRM Alternative

Instapage - Landing Pages

Creative Market - Graphic Design & Creative Template Resources

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SUBSCRIBE

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

COOLORS.CO

Adobe Color Tool

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TRANSCRIPT

Brian Webb:

This is the Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey, everyone. Welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

Boy, are you in for a treat today? You are thinking about launching a new brand or a new business, or you're thinking about rebranding your existing business. You're not a creative, you're not a graphic designer and it's time to choose the right color palette to perfectly reinforce the brand that you want to project into the world. You are absolutely going to love this hack. It's easy, it's fast, and you do not have to be a graphic designer or a branding expert or anything like that. Three steps. And again, you're not going to believe how easy this is. So step number one, write down the mood or feel you want to represent your brand. And I want you to do that with a few words. So, for example, you may go with something like feminine, youthful, and bright. Or another example, nautical, sunrise, beach, right? Maybe another example is modern, sleek, neutral. Or maybe it's elegant, exclusive, luxurious.

Basically, come up with a cluster of words that when people see your brand, your logo, your website, anything and everything where your branding resides. Think of a few descriptive words that you want your audience to perceive in your brand. You want them to resonate on the same frequency. This could be an emotion. This could be a socioeconomic type, a personality type, an age group, whatever it is that you want your brand to reflect. So let's just, for example, use the words elegant, exclusive, and luxurious. Step two, go and do an image search using those clusters of words that you created. So, for example, if it was elegant, exclusive, luxurious, go do a Google search and click on the images tab and find an image or two or three that best represents that cluster of words that you want to resonate in your brand.

We'll get back to the show in just a moment, but first, a quick word from our sponsor, Whatbox Digital. Do you want to grow and scale your business better and faster with fewer mistakes? Of course, you do. Then you're in the right place right now. Like so many others, you are tired of relying on a failed hope marketing system, where you're spending valuable time and money on marketing and then hoping it works. You've thrown away tons of money towards marketing mistakes and failures, and you wish you could get all of that money back. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to suffer from industry downturns, lumpy cash flow, and ultimately higher stress and sleepless nights. I'm Brian Webb, the CEO and senior guide at Whatbox Digital. I know where you are and I've been there before.

It pains me to watch business owners and entrepreneurs suffer from relying on hope and bad advice that simply doesn't work. I've had the privilege of owning and leading a successful marketing agency in the Greater Houston Metroplex for almost 20 years. Having worked in over 60 industry verticals, I've led my team and clients to achieve business growth time and time again. And that's exactly what I want to do for you. Our marketing strategy playbook consulting engagement allows us to do just that. In just four weeks or less, we'll take you through our three-step process that will open your eyes to the readily available growth opportunities you need, want, and deserve. To learn more or just get started, simply go to whatboxdigital.com/strategy and click the get started now button, or just text the word playbook to 832-324-2432. Don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business better and faster and with fewer mistakes, you are in the right place. You need to get unstuck. You need a plan and we're here to help. Let's get started today right now.

Believe it or not, you're almost done. For the final step, find you a color generator tool. There are a couple of them and I'll recommend to you. You can use coolors.co. Let me spell that, www.C-O-O-l-O-R-S.co, or use Adobe's tool, color.adobe.com. By the way, these tools are free. If you're using the Adobe tool, click on the extract theme link at the top. From there, it will allow you to upload an image into the drag and drop area that you found in your Google search. Immediately after you do this, the Adobe tool will go and create a color palette. It guesses and it finds five different points within the image. And then it literally generates a color palette for you. Now, you probably won't like what it pulls out on its own, but you can drag and drop those five points around the image until you have identified five core brand colors that you can now use for your identity.

So that's it. Step one, go and find the words, two or three words that best define your brand, and what you want to emulate. Step two, go and do a Google search to find images that match those words that you want your brand to feel like and to look like. Step three, upload that image to a color tool of your choice. Again, Adobe Color, color.adobe.com is a free one. And then tweak and customize the taste. Then you can do an export. It gives you the RGB values. It gives you the CMYK values for print and you're done. That's it. So this is definitely a short and sweet episode, but I hope you found this tip to be helpful. I'm here to make sure that you keep growing your business smarter and faster. I'll see you in the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast.

We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating in an honest review. I'd love to connect with you on Instagram. You can find me at @brianwebb. And the show sponsor, Whatbox Digital, can be found at, as you might guess, @whatboxdigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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DESCRIPTION

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

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