If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.

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TRANSCRIPT

Brian Webb:

This is to Learn More, Earn More Business Growth Podcast.

Brian Webb:

Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and mistakes along the way. So let's go ahead and jump into today's episode.

Hey everyone. Welcome back to the show. It is July 4th, 2022. I hope that you are having a safe and fun and relaxing holiday with your family and friends. So happy Independence Day. Today we're going to talk about TikTok and why hashtags are so important. First thing you've got to know, hashtags on TikTok have the power to expand your reach beyond your current audience. Now let's talk about why you care and why that's important. Number one, hashtags provide context. Hashtags provide a layer of context with your TikTok videos. For instance, for example, if you upload a video and you're playing a video game, you could include the hashtag #gaming or #videogames. Then the TikTok algorithm decides who will be the most interested in seeing that video in their feed.

Second discoverability and engagement. You probably know this already, but hashtags categorize your videos under very specific topics like #gaming or #videogamestreaming so users can easily find the content they're interested in. As a result, your content has more chances to be discovered, even if someone isn't currently following you on TikTok. So when you get more eyeballs, when you get more people paying attention to your content, you've got a higher chance of engagement. After all, users can only like and comment on the videos that appear in front of them. So obviously your goal is to appear in front of as many eyeballs as you possibly can.

Last, hashtags are a great tool for building community. For example, branded hashtags are an effective way to encourage users to engage with your brand and create videos around a sponsored hashtag. And check out this case study I saw on HubSpot. Nissan Australia wanted to promote its new sports car called the Juke. So on TikTok, they created a branded hashtag #improvisewithJuke, and then they challenged their users to make their own car commercial voiceover with the winner, receiving a feature in a future Juke commercial. So what happened? 129 million video views globally and over 34,000 video submissions leading to a 92% lift in brand awareness for the Juke. So clearly we would call that a very, very successful case study.

So I'm going to give you three ideas on how to use hashtags on TikTok. Tip number one, find the best hashtags for your content. It's super important to research hashtags that are relevant to what you do, your brand, your industry, and the audience that you're wanting to pursue. So one way you can do this is by checking out your competition, obviously, because there's likely an audience overlap, find out which hashtags they're using and which one of those hashtags gets the most views and engagement. You can also find inspiration on the app's discover page, but here you can browse through trending hashtags and sounds. And remember, the discover tab also showcases popular videos that use these hashtags to help you find your inspiration.

Tip number two, combine niche hashtags with the popular hashtags. This might sound obviously kind of counterintuitive, but only targeting popular hashtags can be ineffective. Sure, they have a larger audience. They're also more competitive. Instead, focus on a mixture of both niche and popular hashtags. Obviously, your niche hashtags will have fewer people looking for it or searching for them, but those who do are more engaged and more interested. So for example, #food is a popular TikTok hashtag with millions of impressions, but #pizzarecipes is a more niche with a fraction of the audience. By incorporating, by using, by leveraging both of those, obviously, you're tapping into two different audiences and that's better for you. That's better for your business.

And of course, last you've got to stay mindful of character limits, TikTok limits captions to right around 300 characters. So while yeah, you could squeeze as many hashtags as you possibly can into your captions. A long string of hashtags can confuse your audience. And it arguably does a poor job of explaining what your video's about. So instead think about using two, three, four, maybe five hashtags as your optimal number. And if you want to find out what the most popular hashtags are in real-time, you can just Google TikTok trend discovery, and it will take you to the TikTok page where basically TikTok shares popular hashtags that are trending, songs, which creators are trending, and even specifically, which videos are trending. So again, to find that just do a Google search for TikTok trend discovery, and it will take you right to it. The URL's too long to list here in the podcast.

So again, it's July 4th, we're keeping the podcast a little bit extra brief today because hopefully you're out celebrating. I certainly hope you found this helpful and don't forget, getmymarketingchecklist.com, www.getmymarketingchecklist.com. Go and get it, fix what's broken in your marketing. That's it for this week again, happy July 4th, happy Independence Day. Let's keep going and growing together. I will see you on the next episode.

Thanks for joining me today. And listening to this episode of the Learn More, Earn More business growth podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode, and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb and the show sponsor, Whatbox Digital can be found at, as you might guess @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities, and you'll be in the know when we drop a new episode of the Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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DESCRIPTION

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

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