Welcome to Lede By Example, where we talk to business leaders about their passions - in life, and at work, and how their journey can help others. Our host, Jason Manning, has been interviewing celebrities, musicians, and other interesting people for the past 20 years. We look forward to bringing you an inside look at how business leaders are inspired to do amazing things - and Lede By Example.

Each of our guests has an interesting story to tell, and they just might have a lot in common with you. Join us on this journey to find out what inspires these people to do what they do, and where that passion comes from. Jason is joined on each episode by our co-host, Matt Berry, founder of Conversion Marketing, an avid storyteller who appreciates learning from fellow business leaders.

This podcast is brought to you by Conversion Marketing, bringing decades of experience in storytelling and marketing to B2B and tech companies who also Lede By Example.