Another copywriter on the show?

Take a seat. Buckle up. We are going on a ride.

In this episode we witness a first, one extraordinary copywriter interviewing another extraordinary copywriter.

Mr. Jolliffe believes that to be successful in the advertising world, as a writer of content, scripts, as a copywriter… one should have a life of experience to draw upon versus graduating from school with a degree in advertising.

Currently living in Paris, this former organ builder strives to continue to add “experiences” to his life. These experiences are his repository of ideas. He works at a church as a volunteer feeding the homeless, which has provided unique experiences.

So grab a chair and listen to a very unique, interesting writer of 26 years explain how and why he has found success. Visit his website and see for yourself after.

His advice about life resonates … let life take you where it wants.

2:00 - organ builder for 10 years then built a fireworks company. Introduced him to all kinds of people and cultures around the world.

• Believes people should obtain other experience in life before going into advertising after school.
  
• Family experience, personal experience, work experience, life experience… all material one can draw from in the advertising industry as a copywriter.
  

6:00 - believes in most all ways of making a living there is enough to go around for everyone, that we all should just be good humans… “no backbiting” needed.

9:00 - Feeds the homeless every week in Paris. Said he meets all kinds of characters that makes him realize there is no pattern to life. (Met a former nuclear physicist in the soup line.)

• So many things in life are out of your control. Need to let life take you where it wants to. Many people “over goal” themselves.
  
• Good to have goals but there is a need to let life educate you as well. Goals shouldn’t be so strict as to not allow change.
  

14:00 - information sought out in life is what we retain. By working at other things such as the church soup line you are subjected to experiences that are rich and are what will be retained.

16:50 - advice: don’t just work… live as well. Let life guide you. Had a premonition his life would be short when he was young. Thereafter had cancer but he won the battle.

Pitch - 26 years a freelance copywriter in Paris, France. He is successful because of all the various perspectives from his many life experiences he brings to the table / writing from these experiences.

TheJolliffe.com

Want to know more about your bow-tied host? LeeRowley.com

All full episodes at www.LeeAfterDark.com