Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor to stress levels and opinions of residents during the pandemic.Why did Insightrix start the survey, and why are they sendin

LLM 94 Leah Olson

Nov 6th, 2019 37m 59s

Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, they launched an autonomous power platform.Leah has an MBA from Queen’s University and a maste

LLM96 Social School comes to Saskatchewan

Nov 6th, 2019 28m 2s

Kelly Doody, Founder and CEO of Social School joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!

LLM 95 Brand New Name with Jeremy Miller

Aug 6th, 2019 38m 4s

Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name. In the book, Jeremy goes a little further than most, by bringing

LLM 93 Saskatchewan Podcast Network with Dale Richardson

Jul 18th, 2019 36m 15s

Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in marketing is an affiliate member. Dale talks about the network, what it provides for listeners and

LLM 92 The Indispensable Brand with Mitch Duckler

Jul 11th, 2019 30m 31s

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk abou

LLM 91 Canadian Cannabis Study with Vividata's Rahul Sethi

Jun 27th, 2019 36m 48s

Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.In this episode we talk about what Vividata learned about Canadians usage and opinions since lega

LLM 90 Branding "a taste of place" with Rebecca Mackenzie

Jun 20th, 2019 37m 8s

Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On certification program. She a

LLM 89 The ideal frequency for outdoor advertising exposure

Jun 13th, 2019 25m 16s

Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.In this episode we talk about:The aware

LLM 88 Great Western Brewing CEO Michael Brennan

Jun 5th, 2019 32m 22s

From Bacardi to Vendasta to Great Western Brewing, Michael Brennan shares insights into marketing, working with brand stories for advertising and corporate culture, as well as the challenges of being an underdog brand.

LLM 87 What's the right tone of voice for brands in social media?

May 31st, 2019 33m 46s

What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of Montreal in Quebec in the department of Marketi

LLM 86 Infographic design with Jessica Bellamy

May 24th, 2019 39m 41s

Jessica Bellamy is a motion Infographic designer from Louisville Kentucky. her work tells visual stories using data and personal narratives.Jessica started her design career working with non-profits and community groups to create compelling exp

LLM 85 Eric Wheeler 33Across

May 16th, 2019 44m 44s

This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online

LLM 84 The Ikea Effect with Gary Mortimer

May 9th, 2019 27m 29s

Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particu

LLM 83 Discounting Humanity with Johannes Boegershausen

May 2nd, 2019 30m 53s

Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less HumanJohannes is a PhD marketing candidate with UBC Sauder School of BusinessBrands often position th

LLM 82 Death in advertising with Dr Barbara Phillips

Apr 25th, 2019 27m 34s

Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of Saskatchewan’s Edwards School of Business.Barbara

LLM 81 Do Canadians want money or fulfillment?

Apr 18th, 2019 38m 7s

Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians. Alain's passion for research is obvious, he is the architect of the 3SC

LLM80 Cult the Gathering with Ryan Gill

Apr 11th, 2019 27m 35s

The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most.Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour achievements and share marketi

LLM 79 Branding with author Denise Lee Yohn

Apr 4th, 2019 32m 48s

Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"Denise shares her method of assessing your brand strength and what it takes to re

LLM 78 To rebrand or not to rebrand with Megan Matthews

Mar 28th, 2019 30m 34s

Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand, it ain't the logo. Instinct Brand Equity

LLM 77 CRMs with Derek Major of Eligeo

Mar 21st, 2019 28m 52s

What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one. All that on this episode!

LLM 76 Content marketing with Matt Flemming of Content Works

Mar 14th, 2019 24m 20s

Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do.

LLM 75 Succeeding at native content with Melanie Deziel of Storyfuel

Mar 8th, 2019 26m 6s

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in

LLM 74 LinkedIn Expert Viveka von Rosen

Feb 28th, 2019 36m 30s

Viveka von Rosen the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” Viveka shares tools and strategies to succeed on LinkedIn.We'll talk personal L

LLM 73 Brendan McCormick, Ad Standards Coalition for Better Ads

Feb 21st, 2019 31m 47s

The Coalition for Better Ads is working to improve the online ad experience for consumers.They've conducted extensive research and have created the Better Ads StandardsDavid spoke with Brendan McCormick, spokesman for the coalition, about their