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Let's Get Digital

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In today’s fast-paced digital climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth fast? What trends are actually going to impact your business? Join paid search specialists Alex Wynn and Hallie Altman as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. If you’re interested in discovering best practice strategies, and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up to date with emerging trends. Each fast-paced episode has several educational segments, packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. Let's Get Digital is brought to you by the brand growth experts at ROI Revolution in Raleigh, North Carolina.

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Episode 12: Brand Attribution Marketing
Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Download the B.A.M. Whitepaper Roirevolution.com/podcast Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Episode 11: Cyber 5 Prep - Last Minute Tips for Success
Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses takeaways from the major Cyber Holiday successes she has already seen this year, as well as best practices for ad copy, Search vs. Shopping promotion, and seasonality adjustments. For brands whose products aren’t holiday-specific, the three have got you covered too, as they address tactics and strategies that can still be leveraged during the season. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out How to Thrive in Cyber 5 with this whitepaper Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Episode 10: E-A-T and SEO - The Content Google Wants
Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
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    Podcast Details
    Started
    Jun 24th, 2019
    Latest Episode
    Nov 26th, 2019
    Release Period
    Daily
    No. of Episodes
    14
    Avg. Episode Length
    38 minutes
    Explicit
    No

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