Want to make your superfans feel extra special? Surprise and delight them by sending exclusives, discounts and sneak peeks directly. Singling followers out and making them feel seen is sure to give them an “aw shucks” moment.

Generate Sales And Leads
It’s not just social teams that stand a lot to gain from Instagram DM marketing. If people reach out with questions about products or need help navigating a brand’s Instagram Shop, responding to that customer may be the thing that moves them to the next stage of the buyer journey. Not will responsiveness benefit the customer and build trust, it also directly contributes to the ROI of social.

To find new accounts to like and follow, 35% of consumers turn to the influencers they like. If you want to reap the benefits of influencer partnerships, you’ve got to find the right people to represent your brand first.

Fortunately, Instagram is a mecca for influencer marketing. Once you find an influencer who fits your style and meshes with your target audience, start building the relationship through Instagram messaging.

How To Manage Your Instagram DMs For Business
Curious about how to keep up and manage messages day-to-day on top of your other responsibilities? Here are some tips. And if you’re getting started and wondering how to add a Message button to an Instagram Business profile, don’t worry—the Message button is automatically added to your page’s contact options when you create a Business Account.

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