Greg is the founder of independent company The Nest Consultancy specialising in Pitch Doctor projects, PR/Marketing plus Training & Development.
Greg started his advertising career in despatch at McCanns in 1973. In Greg’s 40+ years in advertising, he has worked for a number of high profile creative agencies; DDB, Burnett’s & JWT.
In this episode we discuss:

• Significant changes in the agency landscape has faced over the last 40+ years.
• How the introduction of automation and the increasing influence of technology has impacted the sector, and yet the level of creativity and focus retains
• How did the industry adapt / pivot to incorporate the digital transformation?
• The importance of team dynamics and operational relationships in a rapidly changing environment. Including retention of talent, cooperation with other holdings and getting the right working relationships.
• How do the brands of tomorrow build resilience in the new ecosystem?
• Current engagement with the Australian Association of National Advertisers (AANA) helping organisations reset their thinking to drive innovation and insights into their planning for future.
• How to navigate the new advertising ecosystem.
• How the pitch process has changed due to online platforms and to use it to your advantage

Three quick questions:1) A business book you recommend:

• ‘No Rules Rules: Netflix and the Culture of Reinvention’ by Reed Hastings and Erin Meyer

2) One person to follow on social or digital media who would add value to the audience

• Tom Goodwin

3) If you could have dinner with anyone living, who would it be?

• Mark Pritchard – CMO of PNG

You can follow Greg on Linked In.