If you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you!Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment.In this episode, we discuss:

• The back story behind his book and expanding on his reflections and key takeaways of each career role
• The value of insights to share with others and building reciprocated relationships
• Learning how to be invaluable as a ‘number 2’ and how that sets an individual to be a ‘number 1’
• The essential need for soft skills to navigate across different careers
• When and if it’s necessary to move and transition to a different role based on the type of work and the desire to be challenged
• How to distinguish between being passionate and what you’re good at

Three Quick Questions:

• A business book you recommend? – Ogilvy on Advertising – David Ogilvy
• Person to follow on social media or digital media? – Dave Pell (Find him on twitter at @davepell)
• One on one dinner with a living person? – Bob Knorpp who runs the TheBeanCast podcast

To follow Mat Zucker on twitter - @matzuckerTo find out more about his book visit http://bronzeseekssilver.com/ and message him for a secret discount code for the book!