This was an easy episode to choose. Glen Carlson is a HUGE fan of Intellectual Property, and so am I. We have an amazing chat about the value of it in business. Enjoy.

IP Assets are absolutely integral to building your business. Whether you want to create more time and freedom for yourself, or grow your business into an empire, developing IP Assets is essential But don’t just take my word for it.

On this episode of Leveraged and Loving It, I’m joined by Glen Carlson from Dent Global and Key Person of Influence to share his perspective on IP Assets and your business.

We discuss:

• The 3 different types of brand.
• How Glen and his colleagues vastly undervalued their IP assets at the beginning.
• Why we undervalue our own IP.
• What an Asset Deficiency is and how to identify it.
• How to deal with still-evolving IP.
• And more.

Shownotes: https://shareyourpassion.com.au/ep-50/

See omnystudio.com/listener for privacy information.