I chose this episode because it was the start of a brand new relationship. This was the first time I'd ever spoken to Kate Toon and she went on to write the forward for my second book.

In this episode, I’m joined by awarding winning SEO copywriter, Kate Toon to discuss all things “passive” income in her business.

Passive income is a dream that many entrepreneurs have. Who doesn’t want to make money while they sleep? However, the word “passive” is a bit of a misnomer. It takes work to create and maintain the products, to market the products and look after clients.

In this episode, Kate walks us through her product mix, and how she’s created lots of leveraged products that support her, even though she only works school hours.

In this episode, we discuss:

• What is “passive Income”?
• The importance of structuring your working life around your personality
• Building products and courses as part of your product mix
• The benefits of launching courses and products incrementally
• Content marketing for selling products
• Advice for starting out creating leveraged/passive products
• Tips for creating good courses
• Why you should create products that work for your personality
• How speaking gigs nurture your business
• How being generous online increases your authority
• And more

Shownotes: https://shareyourpassion.com.au/ep-87/

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