For those of us who have service-based businesses that rely on our expertise, it can be hard to untangle the web of information in our heads. We also know that confused customers don't buy.

So how do we take what's in our brains and unpack it in such a way that we can clearly and succinctly explain to potential customers the problem that we solve and how we solve it?

Lisa Westgate found that every time she spoke about her work, she never gave the same answer twice. She also had a haphazard approach to creating talks or social media posts. Now that she has a clearly defined SIgnature System using Visual Models, her life has become so much easier.

In this episode, I'm joined by a graduate of my Game Changer program, Lisa Westgate to share a little about her work and how creating her Signature System using Visual Models has transformed her business.

We discuss:

Post-traumatic stress disorder and her personal development journey

Diagnosis vs prognosis

Finding different pathways to assist with your mental health

Why self-care is caring for others

Diarised focus and why it matters

How a Signature System has given Lisa clarity and focus in her business

The overwhelm of not having a clear structure and framework

The power of Visual Models in your business

How to map out all your social media in an hour

How having visual models changes the way the audience perceives you

And more

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