Laura Workman has a passion for selecting top talent to grow your business, but even more important is setting up your employees (or freelancers) for success from the start. She emphasizes the fact that no one can do it all alone you need to surround yourself with people who can help you get to the next level of success. Laura shares her personal experience of stepping out of her corporate job to start her own business and how she had to be strategic and lean on her life and professional experiences to grow her business. Deb and Laura also delve into the importance of being resilient in the face of challenges and constantly optimizing your business for success. This episode provides practical tips and advice for anyone starting a business or looking to take their existing business to the next level. And don’t miss what Laura has to say about changing your mindset regarding “selling your services”.

[00:01 9:00] Lessons Learned in Entrepreneurship 

• Stepping back and being intentional about the next steps in one's career path

• Recognizing and addressing burnout in the workplace 

• Need for resilience in entrepreneurship

• Moving through burnout requires recognition and intentional steps towards self-care.

• Solopreneurship can feel lonely, but it's a journey that evolves and changes every day.

[9:01 -23:29] Tips for Strategic and Successful Hiring in Entrepreneurship  

• Resist the urge to hire out of desperation and take the time to assess your specific needs and priorities.                      

• Recognize that hiring is an investment in your business and prioritize finding the right fit for your company culture and values.

•  Understand that you are selling time, not just services. 

• Take the time to find the right fit for your company culture.

• Have a clear job description and employment agreement in place to prevent misunderstandings. 

[23:30 - 32:05]  How to Hire and Set up Virtual Assistants for Success   

• Clearly communicate expectations and communication standards from the beginning.

• Understand your own strengths and weaknesses, and hire someone who can bring complementary skills to the table. 

• Create a system for regular check-ins and reporting on tasks completed, areas of concern, and needed resources.

• Consider hiring a micro CFO to help you understand your finances and determine if you are ready to invest in a full-time employee.

• Create a success roadmap for the employee, including revenue goals and expectations, and hold them accountable to it

[32:06 - 35:59] Tips for Effective Team Management   

• Selling time and looking at how each team member contributes directly to revenue can help optimize their productivity.  

• Establish performance metrics: Set targets for each team member based on their current salary, such as a "4x metric" for handling a book of business.

• Look beyond qualifications: In the hiring process, prioritize cultural fit and personal attributes along with competencies and experience.

• Communicate clearly: Clearly articulate your vision and expectations to each team member to ensure alignment from the outset.

• Implement a strong onboarding process: Provide comprehensive training to new hires to set them up for success in their role.

[36:00 - 36:49] Closing Segment 

• Connect with Laura through the links below 

• Follow us on social media and leave a review

• Final words

Connect with Laura Workman

Website: lauraworkman.com

LInkedIn:  laura workman | Search | LinkedIn

Here are some another episodes you might enjoy as well:

Go to Podcast - Life After Corporate Podcast for all episodes

Ep 101. Faith Over Fear with Kimberly Spencer

Ep 79. Growth Strategies for Services Businesses with Ivy Slater

Tweetable Quotes:

 "Remembering your anchor, whether it's faith or another source of motivation, can help you fight imposter syndrome.".. Laura Workman

 "Selling services is actually selling time - time servicing clients is tied to revenue.".. Laura Workman

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