Mr. Rajeev Sethi is South Asia’s leading designer and is noted internationally for his innovative contribution to preserving and celebrating the subcontinent’s rich cultural heritage. For more than 35 years, through his work in design and architecture, performances and festivals, exhibitions and publication, policy and program, he has identified ways to bring contemporary relevance to traditional skills of vulnerable artisan communities and creative professionals. In 1986, he was awarded the Padma Bhushan, India's third highest civilian award, given by the  Government of India.