Starting A Candy Company From Scratch In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon

Q4 Marketing Deep Dive - EP 126

Nov 4th, 2022 35m 10s

Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide market

Explosive Retention Marketing Strategies - EP 125

Oct 5th, 2022 34m 3s

Explosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discu

Taking A Beverage Brand From 0 To 1 - EP 124

Sep 22nd, 2022 46m 2s

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for

Strategies for Post-Pandemic Performance Marketing

Sep 14th, 2022 32m 47s

Strategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls mult

Marketing Agency Red Flags with John Doherty - EP 122

May 20th, 2022 48m 14s

Marketing Agency Red Flags with John Doherty In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential

Strengthening Community & Fan Loyalty Through TBL

Apr 21st, 2022 41m 37s

Strengthening Community & Fan Loyalty Through TBL with David Magley In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul,

Maintaining Effective Operations with Joshua Johnston - EP 120

Dec 20th, 2021 39m 6s

Maintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. Tyler is joined

A/B Testing: The Value of Split Testing Your Landing Pages - EP 119

Dec 11th, 2021 27m 28s

A/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, t

Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118

Nov 29th, 2021 33m 50s

Tune into your Turbulence with Monique Maley, President of Articulate Persuasion In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits o

Optimizing The Customer Experience - EP 117

Aug 24th, 2021 40m 5s

Optimizing The Customer Experience with ProximoCX's Michael McMillan In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing spac

Adaptive Marketing: Tourism Post Pandemic - EP 116

Jun 26th, 2021 31m 31s

Adaptive Marketing: Tourism Post Pandemic In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes

Utilizing Underrated Marketing Channels - EP 115

Jun 2nd, 2021 59m 53s

Utilizing Underrated Marketing Channels w/ Rand Fishkin In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and foun

Consumer Marketing Tips in the Cannabis Industry - EP 114

May 12th, 2021 27m 47s

Consumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membe

The Rise of PürInstinct with Dominique Soucy - EP 113

Apr 20th, 2021 41m 12s

The Rise of PürInstinct with Dominique Soucy In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid A

Lucrative eCommerce Ventures with Ben Knegendorf

1 Mar 25th, 2021 46m 52s

Lucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item

Evolving Into A Global Brand with Shiri Hellmann - EP 111

Mar 18th, 2021 38m 11s

Evolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto wa

Bridging the Gap Between Native Mobile Apps and The Web - EP 110

Mar 10th, 2021 1h

Bridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Go

Revolutionizing Brand Growth with AI Technology from Vizit - EP 109

Feb 19th, 2021 47m

Revolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Ube

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108

Feb 10th, 2021 39m 7s

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinh

Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107

Jan 27th, 2021 31m 17s

Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that woul

Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment - EP 106

Jan 20th, 2021 37m 57s

Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump fro

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco

Jan 12th, 2021 1h 1m

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’

EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett

Dec 23rd, 2020 48m 40s

EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eComm

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd

Dec 18th, 2020 40m 42s

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsu