Charlie Hoehn is the author of Play It Away, Play for a Living, and Recession-Proof Graduate He has spoken at the Pentagon, U.S. military bases, Stanford, and TEDx. Previously, he was Tim Ferriss’ Director of Special Projects, whom he helped edit and launch The 4-Hour Body. Currently, Charlie lives in Austin with his wife and daughter, where he is the Head of Author Marketing for Book In A Box. Charlie Hoehn runs a podcast called Author Hour.  Today, he shares some great stuff about the leveraging the power of storytelling by making it identifiable, dealing with the “expert” syndrome, and how to handle negative reviews.