Today’s co-host is Jurgen Strauss. I’ve known Jurgen in several different online communities over the past several years, so it’s an absolute pleasure to finally bring him on the show and have a chat.
Jurgen is the founder and chief innovator of InnovaBiz, which helps coaches and consultants build professional credibility and connection with their ideal clients. He was the perfect candidate to have on the show given everything we’ve talked about and everyone we’ve talked to in the past.
Jurgen got his start in the chemical manufacturing industry. That’s where he cut his teeth in business. When he started coaching and consulting, he realized that just because there were a lot of things he could do, and clients he could take on, that didn’t mean it was the right thing for his business.
From that realization came his passion for understanding and identifying his ideal client. He found that every time he narrowed the focus of his business, the more his business grew. Through a series of bad clients and experiences, he was able to cultivate a variety of tools and strategies that enabled him to identify his true, ideal clients.
Today, Jurgen is still consulting, and is focused on his podcast and podcast training course.
"When you recognize a person that fits your ideal profile and you start to talk to them in their language, you start to talk about their aspirations, about their needs, about their frustrations, then you get this aha moment."
In this episode Jurgen talked about:
Main Takeaways
Important Mentions in this Episode
For full show notes and resources
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