Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you.
Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial spirit, Peep became that market solution. Fortunately, his other venture was in a strong spot, so focusing all of his attention on building Wynter was possible. If you take anything from this podcast, it should be this: dual-focus is dangerous.
In this episode, Peep talks about the sometimes intangible aspects of business, when to pivot, how to position yourself so clients actually want to work with you, and how to cut through the clutter and stand out from stiff competitors.
“Differentiation is not a line of copy. It needs to be your actual DNA, what you stand for. And it should be owned by the founder or CEO of the company.” ~ @peeplaja
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