First, let’s look at his 4-level product funnel, and then you can brainstorm a high-priced product for your business, or refine the one you have in place.Level 1He sells a $20 business book (paperback) that introduces new readers to him, his training business, and his gym, and he starts selling the idea that we all need a mentor to succeed..The book also promotes the next levels of his product funnel.Level 2He offers a $500 1-Day Business Seminar. This is offered in a joint venture between him and a major fitness retailer. It’s a great example of how everyone – not just Internet folks – can leverage partnerships. At the end of the 1-Day Seminar, the next levels of his funnel are offered.Level 3There is a $2500 3-Day “Internship” at his gym. This is sold at the Level 2 seminar and his email list (which grows from all the speaking he does).At the end of the Internship, an offer is made for the 1-year coaching program, and a large percentage of people jump to the next level because they have already received extreme value through the Internship.Level 4He runs a 1-Year Coaching Program that requires an investment of $10,000. This is similar to our $100K Info Mastermind Group.At this point, I told him he needs a Level 5 – a higher priced coaching program, or even some type of franchising or licensing. He appreciated that advice, and in return, he gave me this gem of wisdom:“You should get paid the most for the things that come easiest to you.”