As a serial Entrepreneur, I’m regularly evaluating new business ideas.  Whether these ideas involve launching a new company or adding a new product line to an existing company, I tend to evaluate the opportunity based upon six specific criteria.Criteria #1: Can I clearly define the market and direct my advertising efforts to target the prospects with laser-like precision?Criteria #2: Does the idea solve a real problem?Back in 2010, venture capitalists dumped $1.67 billion into social media companies.  I don’t have any major objection to social media companies, but I have a hard time seeing how most of these companies solve any real problemCriteria #3: Is it scalable?Criteria #4:  Is there a special advantage I can leverage?Criteria #5: Does it fit within my core objectives?Criteria #6: Can I build an immediate feedback loop by defining and watching key numbers?People who should listen to this show are entrepreneurs,