So how did I create this connection between words and the heart and souls of the audience?
Well just like this...
1) Tell Stories
Stories are good ways to connect with your readers, because a story tends to help you form that emotional connection. It helps the reader identify with you. And a story is much more memorable than simply telling a reader what to do.
2) Create "Reader Oriented" Writing
Your readers have no doubt read plenty of articles, reports and ebooks on the same topic as the one you're writing about. However, a lot of this content is "author oriented." That means that it seems to be more about the author rather than the readers.
3) Engage the Audience
If you're writing a "how to" article, then it's easy to fall into the familiar pattern of writing a straightforward article: "This is step 1... this is step 2..."
People who should listen to this show entrepreneurs, career and executive coaches