[RE-SHARED WITH PERMISSION FROM IAB HK] Prepare to be inspired as we sit down with Kevin Huang, one of the pioneering minds behind IAB Hong Kong, to explore the phenomenal growth of this influential organization. From a handful of visionaries to a robust network of over 100 active members, Kevin takes us through the milestones and achievements, including the successful IABC 23 conference and the prestigious IAB Digital Awards. We also gain invaluable insights from his current role as COO of the South China Morning Post, where he underscores the enduring importance of authenticity and empathy in storytelling and content marketing.

We also look into the unique relevance of print media for specific audiences and advertisers, featuring a compelling example of a luxury brand’s strategic newspaper ad campaign. Plus, we examine the transformative impact of AI on storytelling and creativity, offering a glimpse into the future of media.