Podchaser Logo

Lochhead on Marketing

A weekly Marketing, Business and Education podcast
Good podcast? Give it some love!

Episodes of Lochhead on Marketing

On this episode, let’s talk about how to inspire legendary creative marketing people to do their legendary creative marketing work. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers,
Welcome to part two of the Native Digitals series here at Lochhead on Marketing. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digitals workforce. For those who are not familiar
Originally published in 🏴‍☠️ Category Pirates: It’s not a weekly newsletter. It’s a weekly mini-book. Lately, there has been a fundamental, dare I say, seminal change in the category design of human beings. That is to say, the definition of w
In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now that Rivian has gone public, we thought it wo
In this episode, let’s talk about Sales Kick Off. Since it’s that time of the year where most sales, marketing, and executive teams are working on sales kickoff events for the new year and/or a company kickoff event. While most people work on
In this episode, let’s talk about the problem with most marketing plans, and what you can do about it. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a diff
On this episode of Lochhead on Marketing, we go on a deep dive into category design, community building, to starting a company and becoming a category leader with Sangram Vajre. Sangram Vajre is the co-founder of Terminus. He is also the autho
This episode is based on the top 1% Category Pirates 🏴‍☠️ newsletter. On this episode, let’s talk about at least three Meta problems with Facebook. How, in light of their recent situation, they managed to launch a new category out of nowhere.
On this episode, let’s talk about what might be the most important equation in business and in marketing. Welcome to Lochhead on Marketing, the number one charting marketing podcast for marketers, category designers, and entrepreneurs with a d
In this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking. Context Matters More Than Content This might be obvious, but it bears repeating: context matters more than content. I
If you’re a regular listener, you know that we have very few guests on this podcast. That is because I believe that 90% of what we get taught about marketing and entrepreneurship is either wrong or not very helpful. So I want to make sure that
All of you have probably heard about Theranos by now, and the huge impact it made in the industry. Though no matter the outcome of the trials of Elizabeth Holmes ( Theranos founder & CEO) and Sunny Balwani (Theranos COO), their actions represen
The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet to ship a product, yet somehow is pioneering a differentiated category in EVs. It is also on th
In this episode of Lochhead on Marketing, let’s talk about how to spot a legendary startup / new category idea. It turns out there are a few secret hiding places where these ideas hide, but they’re in plain sight. One of these ideas was shared
In this episode of Lochhead on Marketing, let us talk about something that I get asked about all the time. That is, can service firms do Category Design? Simple answer, Yes. I would even say that the most legendary services companies are almos
Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which was about Big Brand Marketing and why it doesn’t work. It is also available as a mini eBook here. T
In this episode of Lochhead on Marketing, let’s talk about the two categories of Problems and Opportunities that we face, and the questions that we need to ask to figure out what we’re dealing with when an issue or an opportunity arrives. Know
In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter. Lately, we’ve been getting a lot of questions regarding newsletters: how to create a successful newsletter. With the s
In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest. I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and Michael Hendrix. What I love about this book
In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category. You believe in hustling – If you are one of those hustle porn believers, then you believe it’s all about hard work and more hard
This episode is based on the Category Pirates  Newsletter.  In this episode of Lochhead on Marketing, we continue our discussion on Native Digitals and the impact they are having on the way we live, work, and play. You might find this episode
In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”. This episode is based on the Category Pirates 🏴‍☠️ Newsletter. The YOLO
This episode is based on the Category Pirates  Newsletter.  Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. If you haven’
This episode is based on the Category Pirates 🏴‍☠️ Newsletter.  Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. In this e
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t listened to Part 1 yet, give it a listen here: 2 Legendary Questions (Part 1). Go on, we’ll
Rate Podcast
Do you host or manage this podcast?
Claim and edit this page to your liking.
Are we missing an episode or update?
Use this to check the RSS feed immediately.