Christopher Lochhead
Lochhead on MarketingEpisodes
Episodes of Lochhead on Marketing
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On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead.If you’re an avid listener of the podcast, you probably think you’re experiencing déjà vu. But we think that people still don’t ge
On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a
On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers,
On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King.We’ll dig into what is a category contender in what it takes to wi
Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business.From time to time, we drop these vid
On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers,
On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a differen
Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google.Welcome to Lochhead on Marketing. The number one charting marketing podcast
On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford.Ryan Alford runs a digital marketing agency called Radical Marketing. He also has a great marketing podcast that I've been
Happy new year to everyone, and we at Lochhead on Marketing hope that you’ve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what you really need for your new startup or projec
First and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people you love this time of year, and enjoy some
This week, we're presenting to you Christopher Lochhead's appearance on Lenny’s Podcast, hosted by Lenny Rachitsky.Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech mar
On this episode, let’s talk about Israel, and the war that has come to this “Startup Nation”.Off the top, let me say the pain and suffering of what's happening is unbelievable, unbearable. My heart goes out to Israel, all Israelis, and all Je
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the late
On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world.Josh Greene is the CEO of The Mather Group. In a world of digi
On this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing.Welcome to Lochhead on Marketing. The number one ch
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twit
On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twit
On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career, and how incredible it is working with some of the most advanced technology companies in the w
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why it's crucial to frame, name, and claim a problem when design
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies ship products, but very few companies categor
Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sight. So here we are again, explaining why this
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is to create a category name that resonates with
On this episode of Lochhead on Marketing, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital.Mike Maples Jr. is the co-founder of Floodgate, one of the highest profile early stage v
On this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle what's going on with what Elon Musk is now doing at Twitter; specifically, the move to charging people for their Validation Veri
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