As content creators it's common for us to wear many hats. From interview recording to social media promotion we tend to do it all. Maybe that's partly because we like having control over the end results, but it comes at a cost.

For one thing, there's only so much time in a day. And many of us are already trying to juggle too much. A lack of bandwidth also makes it tough to become truly skilled at anything. Jack of all trades... master of none.

Enter business collaboration. This is the idea that we can improve both our productivity and effectiveness by partnering with others. The fact is there are many others in the same boat we are ready to find someone who can help them. By partnering with each other we can both benefit in many unexpected ways.

Samantha Riley has been in business for many years. Starting with a brick-and-mortar dance studio and evolving into an online strategy guru that she is today. In this episode we chat about how this underused concept can accelerate your own business if it's used with intention and the right strategy.