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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Released Friday, 21st July 2017
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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Friday, 21st July 2017
Good episode? Give it some love!
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Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

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