This episode gets a little S.P.I.C.E - y with Charlie Wood. is currently the CEO at Wiise, a mid-market SaaS ERP, and Managing Director of Winning by Design in ANZ/APAC. Charlie and I talk about building scale via repeatable process in business. All starting with the right data model. We also take a deep dive into the S.P.I.C.E model, which stand for Situation, Pain, Impact and Compelling Event. This model has use cases all the way up into your GTM strategy with targeting and segmentation down to sales pipeline meetings.