Hello everyone! It’s podcast time and in this episode of The Mad Marketing Podcast, I’ll be musing on the following subjects: According to the Content Marketing Institute, only 38 percent of B2C marketers say their content marketing is effective. In B2B circles, this percentage is even lower — 30 percent. The value of answering customer questions (on your website)…

The post Mad Marketing #82: Thoughts on Reaching Our Potential and the Debate of “Effective” Content appeared first on The Sales Lion.