We always say that a logo is only a part of a brand not the whole, but in this episode we talk a little bit about what a logo actually is, what it does and most importantly we share our ten all time favourites.
What is brand positioning and purpose anyway? What's the difference? What do they do?How can they make your brand go? Get your positioning right and it can be the hidden force that will make your business fly. Know what you're famous for and live it every day.
Difficult times create fresh opportunities. Why you should keep communicating. How can you pivot? Don't sell but don't stop spreading the word about your business. Who is nailing it, what can we learn from China and there will be an after so don't get so stuck in the crisis that you forget to plan for the future.