If the term “personal branding” makes you immediately think of social media, well, you’re not entirely wrong, but you are also missing SO MUCH MORE!

This week we talked with Jessica Zweig, an award-winning entrepreneur and personal branding expert, and WOW! did we learn a lot! Jessica’s agency, SimplyBe., works with entrepreneurs, creatives, CEOs, and the companies they lead to help them grow by leveraging the most powerful marketing tool available: authenticity.

Jessica shares her own journey to becoming her truest (and most fulfilled and successful) self in her new book: “Be. A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself.” In it you’ll find valuable insight and encouragement along with step-by-step activities and guidance to help you establish yourself as an authority in your space.

In this episode of Make Yourself you’ll learn what personal branding really means and why it’s important for any entrepreneur or business. We talk about how social media is not the brand(!!!), but how we can can best use it to support our brand by focusing on clarity and consistency. You’ll learn the basics of effective pitching, ways to handle rejection, and how to reframe competition and comparison to keep you out of its trap. Jessica was a dynamic and super knowledgeable guest and we can’t wait for you to learn from her!

Jessica’s book is available now! Be sure to check it out! Available through our website or via Amazon!