Top 5 Big Data Use Cases

Conversations around big data are shifting from "what is big data?" to "what can I do with big data?" Five key use cases have emerged that hold high potential value for many organizations. Eric Sall, vice president of product marketing at IBM, describes those high-value uses for big data. For additional information on these five use cases, visit www.ibm.com/software/data/bigdata/use-cases.html