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Rachel Klaver
MAP IT MarketingClaimedEpisodes
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MAP IT Marketing
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Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our ma
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is “No, you just didn’t take the time to fix the problems to make i
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest next year, in part because
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.Using empathy in ou
There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat CorbettKat’s been a freelancer, a consultant, and an agency owner.When she started her copy
I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)So the nine buyer profiles are
When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totally sure the business was going to work. At the very least they would have made a bunch of supplements for
If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that.In today’s podcast, we explore how to articula
I can’t believe that I had no idea ChatGPT was on the horizon a year ago. Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling contentWhat I don’t want them (or you) to do is create c
Things are hard out there for many small business owners right now. And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.If that’s you, or you don’
If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe.We’ve talked before about home. It is important to have a brand shoot, and wear clothing that re
Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the be
Shifting the needle in your business -with Sarah GreenerIf you feel like your business is taking over your life, the “I’m too busy” refrain is living in your head and you just need to get some peace to sort out your head, this podcast is for
Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about themHowever the change from Google Analytics to G4 is a huge move, which
After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast. Girls Get Off is a beautifully branded and designed female focussed sex toy brand,
I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we think about storytelling we often think of those big, powerful life changing moments of our lives and us
Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people c
After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t I don’t hunt around for what other people do, bu
I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live.I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my cl
If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone elseI was that once! I str
What’s actually holding you back from seeing your business succeed the way you wanted to?Have you fallen into the trap of working more, and never seeing growth? Or paying everyone else in your team but not yourself? (I did that once), or jus
What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that
When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. Make it something your target market loves, and they’ll even perhaps be shifted from
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