Today I have five tips for you to maximize your sales funnels so that they generate clients for your business with ease. I talked about automation for a whole week in my Facebook group, The Balanced Entrepreneur, so come on by if you don’t want to miss out on the exclusive tips and resources I share with my community every day. I also taught about the topic live on my Facebook fan page as Facebook Lives, so like it if you don’t want to miss out in the future.

Time Stamped Show Notes

• 1:00 – Introduction
• 2:30 – Tip #1: There are so many sales funnels to choose from, so just choose one to master at a time. There are challenge funnels, webinar funnels, telesummits, giveaways, video funnels, tripwire funnels, and so many more. When you are first starting, it can be tempting to learn more than one. Keep it simple and master one at a time, until you can consistently get results.
• 4:35 – Tip #2: The automated phone call webinar is a great start for entrepreneurs diving into sales funnels and marketing automation for the first time. I find that webinars are the best place to start because they are relatively simple to implement, they are automatable, and it’s simple to sell from.
• 5:15 – Here’s how the phone call webinar works: Send traffic to your webinar landing page. When people register for the webinar, send out reminder emails. Some people will show up, some people won’t. At the end of the webinar, pitch a phone call. Get them to schedule a time to talk about your services. When you get them on the phone, offer them something (if they’re the right fit for you). Send an email to anyone who registers but doesn’t schedule a phone call, offering him or her the opportunity to talk to you on the phone.
• 6:35 – The entire point of this webinar is to get people on the phone, so you probably want to have a scheduling software like AppointmentCore set up. This is an easy offer, because getting someone on the phone is easier than getting someone to buy something.
• 7:00 – Master this phone call webinar first, and then do another webinar with a paid pitch. Instead of pitching a phone call, pitch an offer where they have to buy directly from the webinar. Once you master that, you can do something besides a webinar.
• 7:50 – Tip #3: Use your free content as a way to qualify your funnel traffic. One of the biggest problems people have with webinars, and just sales funnels in general, is that they have difficulty getting people to buy products when they send people to the funnel. This is because the prospects aren’t ready yet. They don’t know they can trust you yet. It’s not enough to get traffic coming through your funnels; you have to get qualified traffic. If you send your prospect to a free e-book or blog post before you present them with an offer, they will be more ready to make a purchase.
• 9:50 – Tip #4: Always have follow-up sequences in place for your sales funnels. One of the big mistakes I see people make after doing these webinars is doing nothing; they just add prospective clients to their newsletter without ever doing anything else. I include four emails after all of my sales funnels that will remind people, or tell people about, my paid offers. This follow-up sequence quadrupled my phone calls and my sales.
• 11:20 – Tip #5: Maximize your purchasers by making more than one offer. One thing I learned very quickly after launching my membership program, The Pack, is that the people who buy from you once are much more likely to buy from you again. Set up your sales funnels and offers so that there is always a next step, so that you can maximize your purchasers and make more than one offer.
• 15:15 – If you have any follow-up questions about the content today, or if you want to catch those daily tips and Facebook live streams, join The Balanced Entrepreneur Facebook Group.

Resources Mentioned:

• Market Like a Nerd: Website | iTunes | Facebook Fan Page
• The Balanced Entrepreneur: Facebook Group
• AppointmentCore
• The Pack