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Apr 9th, 2015
Costco v Johnson & Johnson and its implication to the manufacturer, retailer, and MAP policy relationship. Will this case effect MAP policies as we know them? Gene Zelek, a partner at Freeborn and Peters, LLP in Chicago shares his insight and experience on the case and how to prepare for what may come as a result. Gene...
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Mar 31st, 2014
Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant?In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a division of Epsilon. Mr. Silverman and your Add to Cart host Anthony disc...
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Feb 6th, 2014
In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene Zelek, expert in the field of pricing policy. You’ve learned how to get...
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Jan 17th, 2014
If your organization has ever considered expanding or refining your existing price policy you may be wondering what’s next. In our previous MAP segment, MAP 101 your Channel IQ host Anthony was joined by Freeborn Peters, LLC attorney Gene Zelek, an expert in the field of pricing policy and told you how to get started. ...
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Dec 16th, 2013
This, the final episode in our four-part brand protection series, we focus on social media. In this engaging episode David Howell, Director of Brand Protection for Channel IQ, joins your host Anthony to discuss one of the most interesting elements of brand protection, social media networks. In this episode you’ll hea...
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Nov 12th, 2013
Online Brand Protection | Ep.3 of 4 | Website ContentThe third episode in our brand protection series focuses on website content – beyond the domain name… In this engaging episode your host Anthony and David Howell both from Channel IQ discuss ways websites can protect their outward facing and meta-content. In this ...
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Nov 6th, 2013
In this, the second episode in our brand protection series, your host Anthony and David Howell discuss the problem of counterfeit sales and the implications tied back to a growing stream of counterfeit products eroding leading brand’s bottom line. In this episode you’ll hear more about:Managing diversion of sale...
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Oct 31st, 2013
Your brand is your promise. You need to protect that promise at every turn. Join Anthony for the four part series on online brand protection. He is joined by David Howell, Director of Brand Protection, for Channel IQ as they discuss the important components of any online brand protection strategy.In this episode, Ant...
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Jul 17th, 2013
Authorized Badging. Nothing new, right?Wrong.Channel IQ is innovating the concept that consumers are already familiar with, and creating a dynamically served badge for retailers websites. This will change the way consumers shop online. In this segment, Anthony talks with Jeff Messer, GM Brand Protection fo...
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Jun 19th, 2013
In this strategic segment, Todd Meyers, VP of Sales with Wusthof discusses the aggressive strategy that Wusthof has employed to clean up their online channel. In this segment Mr. Myers shares his key learnings with your Channel IQ | Add To Cart host Anthony. Brand protection strategyTurning the focus from top ...
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Jun 13th, 2013
We kick off June with an issue that everyone talks about. In this insightful segment your host Anthony talks to industry expert Andy Mowery about how manufacturers tend to kick off their own price erosion to improve sales, ways of countering and shoring up out-of-control downward price spirals, tactics to investigate a...
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May 1st, 2013
In this informative 20 minute segment, your "Add to Cart" host, Anthony, is joined by noted California Intellectual Property Attorney, Larry McFarland, Managing Partner at Kilpatrick Townsend & Stockton LLP, in Beverly Hills, CA. In this brief and light conversation you will hear about:The differences between Blac...
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Apr 16th, 2013
With the Kitchen and Bath Industry Show (KBIS) coming up this week in New Orleans, Add to Cart was fortunate to get Bill Darcy, CEO of the NKBA (National Kitchen and Bath Association) to join Anthony for a timely interview. In this segment Bill and Anthony discuss:Bill’s history with NKBAWhat you’ll see at the K...
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Apr 9th, 2013
When you take a look at the ecommerce landscape, time and time again the online sales cycle is being reduced to lowest-price wins. In this engaging interview, Anthony discusses the endgame of the sales profitability cycle with William Matthies, serial entrepreneur, founder of The Verity Group, a regular contributor to...
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Apr 4th, 2013
This Channel IQ webinar was broadcast live on March 28, 2013, and features David Howell, Director of Global Brand Protection for Channel IQ.Download the slides here: http://bit.ly/YVtM9aAbout this Webinar:Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do th...
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Mar 26th, 2013
In this installment of Channel IQ’s podcast, “Add to Cart,” Gian Fulgoni, co-founder and Chairman of ComScore Inc., provider of online research data, talks with Anthony about some of the topics that drive the data intelligence gathering and analysis that comScore provides. Anthony and Gian have a great casual conversat...
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Mar 13th, 2013
In this Channel IQ “Add to Cart” segment, Anthony is joined by David Howell, expert in online brand protection, specifically in and around intellectual property and trademarks for over 13 years, managing brand protection for many of the top Fortune 100 companies. In this segment we will be discussing the basics of:...
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Mar 7th, 2013
In this segment, Anthony is joined by Danny Silverman, Director of Sales Strategy and Support from Etailing Solutions. Mr. Silverman takes a look at how manufacturers new to the ecommerce space can become quickly overwhelmed by the volatility of online pricing; and explores some solutions to overcoming this challenge....
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Feb 27th, 2013
In this informative segment your host Anthony is Joined by Perry Reynolds, VP, Marketing + Trade Development for the International Housewares Association. Mr. Reynolds explains the IHA, their upcoming 2013 IHHS Show, March 2-5 in Chicago, and the benefit that the IHA has for Home + Housewares manufacturers and retailer...
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Feb 19th, 2013
Everything You Ever Wanted to Know About a MAP Policy but Were Afraid to Ask...Whether your organization is currently managing a MAP (Minimum Advertised Price) policy, UPP (Universal Price Policy), or any other pricing policy; or is exploring the possibility of creating a pricing policy, this invaluable segment of...
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Feb 13th, 2013
Traditional retail and manufacturing landscapes are under siege, caught in the maelstrom of competitive brick assaults, ubiquitous cloud knowledge and purchasing power, social buyer exchanges ... yet opportunity for successful consumer engagements still abound in fact accelerate... just what is the new frontier for suc...
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Jan 24th, 2013
Live from NAMM (National Association of Music Merchants) 2013 Annual Tradeshow in Anaheim, CA, our second episode of “Add to Cart” features Gina Bergmann, Sr. Director, Sales Operations and Strategic Accounts for QSC Audio Products speaks with Anthony about channel management challenges QSC faces, and how they meet tho...
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Jan 15th, 2013
In this, our Inaugural edition of "Add To Cart", your Channel IQ host, Anthony Capozzoli interviews Frank Sadowski, CEO of NHT Audio, Consultant and former VP of Consumer Electronics, Amazon.com .In this interview Frank gives an insider look at the inner-workings of a growing Amazon.com, insights into the mind of Je...
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