Key Takeaways:

1. As Jay explains, relevancy creates both time and attention. Marketers must understand that less is more — it’s about creating marketing that’s so good that people would pay for it.
2. Data and technology are available to all of us to deliver exceptional experiences. Eventually, every one of your competitors will have great technology. It’s up to us to differentiate ourselves in the only way we can — better strategy. It’s about the wizard (marketer); not the wand (the software or tech stack).
3. Personalization at scale has been the holy grail for a while, but being able to do it affordable has been the challenge. Now, we can get closer to being able to 1-to-1 marketing by relying on AI and machine learning. 

Full Shownotes:

• https://www.emarsys.com/resources/podcasts/smart-marketing-about-help-not-hype-jay-baer/