Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton
Released Wednesday, 28th August 2019
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Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton
Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton
Wednesday, 28th August 2019
Good episode? Give it some love!
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Key Takeaways:
- Personify XP learns from visitors' behavior onsite and then uses this to give individually personalized experiences to your visitors in real time. Because it is based on onsite behavior it is effective even where there is little or no data on your visitors, allowing it to truly target anonymous and first time visitors.
- How do we learn from our customer data in such a way as to create a personalized web experience? Especially for customers that we haven’t officially met yet?
- Listen in as Ben and Joshua explain how, exactly, Personify XP is able to create a more relevant web experience for anonymous visitors with whom a brand has no sales history.
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From The Podcast
Marketer + Machine
On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.Join Podchaser to...
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