Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup  and implementation before you actually start driving results with your tech. The challenge many marketers are facing is trying to accomplish what they need to with a very quick speed-to-market. Though many tech vendors have great solutions and powerful platforms, when you look at the effort it’s going to take to get up and running, it can take sometimes a year or more — not to mention hundreds of thousands of dollars! The key is to look for software solutions that maximize the ability (right out of the box) to deliver what you need without tremendous effort.

Marketing needs turnkey solutions with embedded business knowledge that dramatically reduces the time and resources that need to be put into it up front. The quicker you get your time to value completed, the more sales/revenue you’ll see, and what’s perhaps most important is that a quicker time to value gives you a leg up on the competition. If you take too long, your competitors can get their foot in the door and win your customers away from you.

Check out our Time to Value Whitepaper here: http://bit.ly/emarsys-ttv