Roger Edwards interviews great people from Marketing and the world of Finance
Marketing and Finance (MAF) Podcast
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Roger Edwards interviews great people from Marketing and the world of Finance
Marketing and Finance (MAF) PodcastClaimedEpisodes
Roger Edwards interviews great people from Marketing and the world of Finance
Marketing and Finance (MAF) Podcast
ClaimedGood podcast? Give it some love!
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Episodes of Marketing and Finance
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Marketing without the hype - why we need a back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.And we're going to talk about th
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296This week let's talk about a delightfully simple structure for creating a piece of marketing content.It could be an advert, social media post or a c
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.Please don't fall in
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294This week let's talk about the difference between marketing strategy and marketing tactics.It's part of a new shorter, bite-sized series of episodes called the Simply M
Marketing truths that bear repeating - time and time AGAIN - MAF293This week let's talk about marketing truths that bear repeating - AGAIN.Which really means busting some marketing myths that won't go away.This week it's just me and the mic and
Why simplicity can be a business strategy and how you can invest in it - MAF292This week let's talk about simplicity.Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.This week it
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291This week let's talk about how financial advice is evolving.We'll also look at how to make financial planning more attractive to younger clients and w
When marketing creatives suck - is your strategy to blame? - MAF290This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.It's easy to blame the agency and to look elsewhere. But maybe it's all ab
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289This week let's talk about brand and positioningBut we'll go beyond logos, fonts and colours and look at what branding is really about.My guest is David O'Hear
Great creative business ideas - is in-person or online the best way to find them? - MAF288This week let's talk about coming up with creative business ideas.Is an in-person setting better than an online one for finding them?Let's grab a coffee a
Avoid these 6 marketing mistakes (reaction episode) - MAF287This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught
Get rid of complex language and jargon to engage morecustomers - Web3 included - MAF286This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mea
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285This week, let's talk about the tension that often exists between sales and marketing departments in companiesBoth want the same thing - business success - so how can we b
The right way to use email lists to grow your business with Rob and Kennedy - MAF284This week, let's talk about email lists and putting together emails that engage your customers and lead to sales.There's so much annoying email marketing out th
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283This week, let's talk about how PR has changed in the digital world.How can you get great stories about your business into the media and protect yourself if someth
How to stand out as a podcast guest with Kristin Molenaar - MAF282This week, let's talk about how to stand out as a podcast guest.And that means not doing what everyone else does.My guest is Kristin Molenaar and this is episode 282 of the Marke
NOT the 2022 marketing predictions episode - MAF281This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties.It's just me and the mic and this is episode 281 of the Marketing and Finan
Creating simple content for complex technology markets with Anu Ramani - MAF280This week let's talk about how to keep it simple when creating content marketing for complex markets and industries.And just what is the role of creative agencies in
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig.And what exactly is The Metaverse?It's just me and the mic and this is epi
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278This week let's talk about why we should assume our customers know nothing when planning our marketing.And something that happened at my first in-person even
Don't compromise on video quality in your content marketing - MAF277This week, let's talk about video quality when creatingcontent for your business.It's all about resolution, frame rate, lighting and audio.It's just me and the mic and this is
Why simple is hard and so many things are complicated - time for change - MAF276This week, let's talk about keeping things simple in a complicated world.Why simple is hard and why so many things are complicated.It's just me and the mic and this
How to put together a remarkable presentation - MAF275This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end.It's just me and the mic and this is episode 275 of the Ma
Stories are the number one way to promote protection insurance - MAF274This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, stor
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