I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and T

#108: 5 Hard Truths About Being a Marketer - Monday Mindfulness on Marketing Bound

Jun 20th, 2022 8m 17s

Hard truths that took me too long to learn. Here they are. Additional Resources:Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245How to get promoted:

#107: Get Your Manager To LOVE Your Ideas, by using the T.I.M.E Framework

Jun 14th, 2022 18m 41s

Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks. In this short episode, I introduce the T.

#106: Results of my Time Audit: Shocking, Eye-opening, Upsetting

Jun 13th, 2022 17m 1s

In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If

#105: How to Communicate to Your Audience, The Right Way, With Tom Geary from School of Thought

Jun 7th, 2022 23m 17s

I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an im

#104: Time Audit Challenge! - Monday Mindfulness on Marketing Bound

Jun 6th, 2022 5m 48s

On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with

#103: 9 Tips To Help You Get Promoted, with Myles Madden from Refine Labs

May 31st, 2022 27m 24s

I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your c

#102: 3 Ways to Immediately Improve Your Prioritization Skills - Monday Mindfulness on Marketing Bound

May 30th, 2022 6m 12s

On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks.Additio

#101: Revealing Secret Projects I'm Working on As Director of Marketing

May 24th, 2022 22m 24s

Mini update on what I'm currently working on at my job as Director of Marketing. Here's a preview:Podcast production - why we're 4 months late to launchHow we started niching down - what's working How we are going to continue leveraging LinkedI

100th Episode Celebration: Top Lessons Over the Years

May 23rd, 2022 31m 6s

WOO. 100 episodes. Thanks so much everyone. Looking forward to the next 100 episodes. In this episode, here is what you can expect:11 f the top 100 lessons I've learned over the years3 instances of how niching down is absolutely necessary4 less

#99: How To Handle "But we always did it this way..."

May 17th, 2022 24m 10s

Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.In this episode, here is what you can expect:How confu

#98: 30-Second Habit That Positively Impacts Your Mindset - Monday Mindfulness on Marketing Bound

May 16th, 2022 3m 58s

On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours.Addit

#97: Get your Subject Matter Experts to be Profitable Podcast Guests, with Kristin Molenaar from YesBossVa.com

May 10th, 2022 41m 29s

Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing. In this episode, Kristin reve

#96: Extra Effort Does Mean Better Results - Monday Mindfulness on Marketing Bound

May 9th, 2022 5m 40s

On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day.Additional Resources:My favorite self-he

#95: 3 Effective Ways To Leverage Storytelling In B2B Content, with Georgios Chasiotis from Minuttia

May 3rd, 2022 20m 36s

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO

#94: Success is Boring. And Why That's Great News - Morning Mindfulness on Marketing Bound

May 2nd, 2022 3m 12s

On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone. Additional Resources:My favorite

#93: 8 Ways To Develop Your Marketing Skills Faster

Apr 26th, 2022 16m 10s

Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out. Additional Resources:Book Recommendations as mentioned in episode: https://www.marketingbound.com/book-recommendationsTranscript: http

#92: Why A Good Mindset Will Help You Become A Better Marketer - Morning Mindfulness on Marketing Bound

Apr 25th, 2022 3m 59s

Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to h

#91: 10 Questions to Ask In Interview for a B2B Marketing Job in a Small Company

Apr 20th, 2022 25m 22s

Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather befo

#90: Helping New B2B Marketers Look Good At Work Everyday

Apr 19th, 2022 5m 45s

About this episode:In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career.Additional Resources:Trasncript: https

#89: The Anatomy Of The Perfect Landing Page, with Maksym Donchenko

Oct 19th, 2021 41m 31s

If you have a website, this episode is for youMaksym Donchenko is the founder of The Favorite Design. He helps businesses design beautiful websites and today we we focus on landing pages. We go through:The anatomy of the perfect landing pageBes

#88: Why Your Content Is NOT Working, with Stephen G. Pope

Oct 12th, 2021 26m 15s

For content creators and anyone who wants to create content, this episode is for you. Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator rev

#87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart

Oct 5th, 2021 31m 45s

After this episode, you will have the tools you need to create content and repurpose it. I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces. We discus

#86: How To Livestream On LinkedIn, with Travis Lachner

Sep 28th, 2021 45m 41s

Learn how to livestream on LinkedIn. How to use livestreaming as part of your content marketing strategy How to promote a livestreamTips on how to manage this strategyHow to monetize your livestream for your businessRESOURCES:Travis’ LinkedIn:

#85: How Podcasting Increases Business Opportunities, with Danny Levy

Sep 21st, 2021 27m 23s

This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal: 7 more reasons why every business should start a podcast todayHow to optimize your episodes for your target audienceThe time i