I have a confession to make. When I started podcasting it was a new field. I kept up a bit but after the first few weeks, it started taking time to grow (which it naturally should), and that too rather monotonously. A phase that required hard work and persistence.do you want know what ALMOST threw me off the path? seeing people achieve success in different verticals and getting consumed by its magnificence.And it happened less than an year ago. Happens today too at times. And that is why, today's topic, "wade through waste. tackling the shiny object syndrome" is one I am truly looking forward to, both professionally and for my personal challenges as well.Let's welcome our guest, Pia Singh.Questions:Views on the topic: "wade through waste. tackling the shiny object syndrome"how would you define shiny object syndrome?I can understand that being a marketer and with so many new things coming up everyday we are always on our toes to make some "breakthrough" and hence are more prone to it, but an interesting observation is that almost everyone experiences it, irrespective of the field of work we are in. What is the reason so many of us experience this?Okay. I want to ask how do we manage it, but I believe a more important question right now would be, "how do I recognize I am being consumed by shiny object syndrome?"Okay, Now I think it is more relevant to ask, how do one manage the shiny object syndrome?How do we incorporate some good practices (and which ones) in our daily lives to safeguard ourselves from the "Shiny object syndrome"?Disclaimer"The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."