The AIDA Formula Explained #380

Released Friday, 13th May 2016
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Now AIDA stands for attention, interest, desire, action. It has been at the forefront of successful selling processes for a long time. No idea where it came from, who first coined it, I’m sure you can look it up in Wikipedia, it doesn’t matter, it simply works. But people hear about it and forget about ...
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12m 25s

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