A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics:

- A checklist of ideas that aim to help  sales and marketing alignment

- Practical ideas for sales and marketing teams to use

- A discussion on social selling and the role that plays.

- Some uncomfortable truths about sales & marketing alignment

Here are links to the two articles I discussed in the program:

Hubspot article by Carolina Samsing: 

https://blog.hubspot.com/marketing/tried-and-true-sales-marketing-alignment

Salesforce article taken from Jill Rowly talk at Dreamforce conference:

https://www.salesforce.com/quotable/articles/sales-marketing-alignment/