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Marketing For The Sales Guy

A weekly Business and Marketing podcast
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Episodes of Marketing For The Sales Guy

A discussion with Audrey Khong founder of Audrey Khong Consulting Limited - a virtual CMO, branding and marketing consultancy. We discuss the idea and reality of the virtual Chief Marketing Officer, including: - The role of the virtual CMO in d
This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda an
A good discussion with Tim Saw Director of Strategic Communications and Partnerships at InvestKL. InvestKL is an Investment Promotion Agency focused on attracting multinational and fast growing companies to establish their regional hubs in Grea
I really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of
An interview with Jason Cutter CEO and Founder of Cutter Consulting Group and author of "Selling With Authentic Persuasion". Today on the program we talk about sales and cover the following topics: - Sales stereotypes: how true are they? -  Thr
A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics: - A checklist of ideas that aim to help  sales and marketing alignment - Practical ideas for sales
An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics: - What parts of the marketing funnel are best suited t
An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand. We cover a fair few topics in this episode so I have listed out so of the main items we discuss: Brand centralisation - Not just
A discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including: - Video messaging - Multi touch marketing attribution - Marketing mix modeling - How to experiment with your marketing - Facebook sho
An interesting discussion on the nature of  webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific. Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events
This week I have Rohan Chandhok, Marketing Director at Oracle, on the show who has some interesting things to say about virtual events and webinars.
An interesting discussion on the nature of  webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific. Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events
An interview with Andrew Lupton an expert in e-learning, currently employed in a full time contract as a Learning Technology Consultant embedded in a major Hong Kong aviation client Andrew shares his experience and advice on working from home d
How effective are webinars in Asia for B2B marketers and some best practice suggestions. How important are webinars for marketers, especially in Asia? - 73% marketers say it is the best way to generate leads - 44% plan to increase investment in
Be upfront with pricing discussions and what is the right mind of motivation to use for sales teams.
Post event lead follow up and marketing
Deciding on most suitable accounts, purchasing intent data, consideration for smaller companies
Subject line tips, timing of emails and email automation
ABM case study and tips for your content marketing
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