010: Q&A With Buckley: Why Are "Growth Teams" So Popular? Isn’t "Growth" a Marketing Function?

Released Tuesday, 22nd September 2015
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Ah, awesome question Insiders!  Growth Teams—dedicated to growing revenues as a stand-alone department—are a product of fast growing SaaS companies.  Regardless of industry type, the “Growth Team” trend is definitely here to stay!  Growth should be a marketing function right?  Find out why and how this new framework is impacting the traditional marketing team!

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Episode Details

Length
13m 57s
Explicit
No

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