Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6
Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6
Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6
According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers.My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with.Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz
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From The Podcast
Marketing in the Raw with Adam Helweh
Are you ready to expand how you define the practice of marketing and your vision of where it's headed? Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. We’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing's success. Let’s go!Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com.Join Podchaser to...
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