At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns.My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies.Katie shares a possible solution for all this unpredictability - predictive analytics.

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