Marketing Musician

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Matt Gibson has over 1 million followers on Google + and he recently launched a new Kingdom of Rock podcast (with some really cool guests). Today Matt talks about having a strategy in place, a goal in place, and to ask yourself, “Is what I’m do
Patreon is a ongoing crowdfunding tool that is paying creators 3.5 million dollars a month. Today we talk with Taryn Arnold to find out some of the best practices for Patreon. You will hear how this is not a get rich quick kind of tool, you hav
Periscope, Balb.im and Meerkat are three tools that allow you to stream live to your audience. Meetkat was first on the scene but shortly thereafter fell behind Periscope. Blab.im came on the scene with multiple people (up to four) at the same
Viacom reported a 37% increase in earnings The morning after the premiere of MTV’s Jersey Shore 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen? The show’s fans would do anything to
In the last episode we mentioned Clammr, and today we are going to follow up and add an additional strategy to measure ROI. We talked about this in the Episode 80 of the Marketing Musican Some times we are not sure what we want our marketing to
There is a new tool for iOs devices that are making it easy for audio to go viral. A clammr is an 18 second clip. You can create your own channel to share your music, and people that follow you (think Twitter for audio), can share your music. I
I had a practice/audition last month. We were courting a bass player. To make a long story short, we did it without a drummer and it just sucked the life out of the night. You only have one shot to make a good first impression. Here are some th
Yesterday I got to wear my School of Podcasting T-shirt that I had created by TeeSpring. This is an affordbale (compared to others) t-shirt company that allows you to make campaigns. The shirts get made either when the date comes up, or you can
Today I talk about an update on the 3% rule. As I have not been putting as much effort into the podcast, a whopping .9 percent of the audience contributed to supporting the show. Yes, that means not even 1%. You get what you put into it. I put
I went to a band showcase this weekend. It was a marching band showcase and yet there was a lot we could learn to use in our bands to connect with our audience. How do you take the stage? How do yo leave the stage? What are you do that other ba
I was reading the book “Good to Great: How to grow your audience through collaboration” by Jared Easley. There is one section that talks about the rule of 3%. In many cases when it comes to marketing, the number of people (out of 100) that take
I’ve been talking about how important it is in building your platform that the first place you build is YOUR website for years now. Some listen, and other do not. Today I share a couple of examples of people who had HUGE opportunities to get th
As I live in Cleveland, I can say first hand that this town went NUTS when LeBron James announced his returning to Cleveland. I mean it went crazy. When news like this hits, and you have a song that fits? Be sure to throw it right in the middle
Today we play some clips from the Jay Mohr “Mohr Stories” podcast where he interviews Mark McGrath of the Band Sugar Ray. He explains just what they got paid per dollar when they were on a major label deal. Smooth Gigging Tips For Musicians Eve
Today we talk about what to do before the gig. You’ve been booked, but don’t just sit there -promote! Get to know the staff, see what is going on in the surrounding area to see if you can find your audience. It these little things that can make
I recently watch Beware of Mr. Baker on Netflix. Its an interesting look at the drummer from Creme. Why is it called Beware of Mr. Baker? Because the guy is a self centered, egotistical, drunk most of his life.  At one point the guy who played
Today we interview Tommy Darker about his new book Indecisive Musicpreneur. Tommy is a musician quit his job full time and to study the music industry and help musicians make a living with their music. He is based out of Greece, and has great m
I just finished listening to the book Face the Music – A Life Exposed. This is a GREAT book filled with phenomenal stories from the lead singer of Kiss. It is brutally honest, and Paul goes  the issues of running a band that becomes so huge. Yo
There is a service that’s great for content creators where their supporters can sign up to pay an amount every time you release content (a song, video, etc). This can be any amount. You can then come up with rewards for people who pledge larger
Today we talk about getting your music into Pandora, some new cool tools to help you market to yoru fans in an intelligent manner. I play a snippet from Get Your Band Out of the Basement about playing for the door (and a horror story). New Tool
Adam Spencer is the director of Musomania. This is a service that builds a WordPress based website for you, but there is more than that. You have a community of musicians to network with, and people who are working on the same things you are. T
Today we talk about looking at how 2013 went. What went good? What went bad? Why? Reverse engineer everything that worked and didn’t work and make plans to avoid those things that didn’t work, and reproduce those tings that did. Band Tracking S
Today we talk about a cool (inexpensive) way to stand out above other bands (but don’t try to make money with it). We also talk about what its like to be a booking agent (so be patient) and we also have a great way to get traffic to your websit
Pulse Notify Facebook Notification Plugin for WordPress Pulse Notify plugin for WordPress is an interesting tool that allows you to make very cool “facebook-like” buttons that connects anyone who clicks on them to your facebook page, your email
Musicpage.com is the online community for the music industry. Built specifically for musicians and music professionals – Musicpage has profiles from over 50 music industry categories. In today’s show we interview David Codr (who goes back to th
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