On this episode of Marketing Jam, Darian Kovacs interviews Keith Henry, CEO of the Indigenous Tourism Association of Canada (ITAC).

Keith sits down with us to talk about how he "fell into" his role at ITAC, the power in the tourism industry, and how ITAC can collaborate closely with marketers.

Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.

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