Edyta Kosnik is the Chief Marketing Officer of Fabriq, a software company that increases asset value and utilization of buildings by providing end-to-end intelligence to all real estate stakeholders. In this interview she describes how she succ

Fail Forward and Don’t Make the Same Mistake Twice, Advises Recruiter Paul Stefunek

Apr 15th, 2020 9m 56s

Paul Stefunek is Vice President and Practice Leader for Gatti HR. With offices in Boston, Chicago, Cleveland, Denver, Detroit, and Philadelphia, they help their clients with retained executive search, workforce analytics, and HR tech solutions.

What Digital Transformation Means for Content, Automation, Privacy and Trust

Apr 15th, 2020 16m 4s

Alex Sharpe is a Management Consultant who makes businesses stronger and people’s lives better by leveraging Technology, Strategy, Process and Organizational Change. In this interview he discusses the impact of digital transformation on Content

Digital Transformation Takes Digital Mastery Says CMO

Apr 3rd, 2020 6m 8s

Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes the challenges and opportunities of digital transformation that virtually all companies are now trying to adapt to.

CMO vs. CDO: Where Should You Focus Your Marketing Career?

Apr 3rd, 2020 11m 23s

Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes some of the challenges of the CMO role and offers advice on how you can decide which marketing career path is right for you.

Insider Career Tips on What's Hot in Digital Marketing

Mar 29th, 2020 3m 50s

David Honig is an Executive Recruiter specialized in digital marketing. In this interview he shares his tips on what’s hot in the digital job market and what top talent does to market themselves more effectively.

Artificial Intelligence Helps Data Driven Companies Gain a Competitive Advantage Says A.I. Expert

Mar 28th, 2020 4m 31s

Jerry Abiog is Co-Founder and Chief Marketing Officer of Standard Insights. His company uses artificial intelligence to drive repeat buyers for business. In this interview he shares tips on how companies can use A.I. to gain a competitive advan

Building Emotional Bond with Customer Essential to Digital Transformation Says CMO

Mar 28th, 2020 10m 7s

Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his point of view that losing focus on what the customer needs is the biggest challenge a CMO faces.

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Mar 26th, 2020 4m 9s

Laura Patterson is Co-founder and President of VisionEdge Marketing. She’s also the author of a new book on customer centricity called Fast-Track Your Business. In this interview she explains why she wrote the book and how it will help you acce

Career Questions? Advice from Marketing Executive Recruiters About COVID-19

Mar 23rd, 2020 9m 49s

Jerry Bernhart is an Executive Search Consultant specialized in marketing, and named by Linkedin as among the top 1% of US recruiters for social recruitment excellence. In this interview he shares advice on how B2B marketing professionals can u

Experiential Marketing Challenged by Coronavirus Says Marketing Director

Mar 12th, 2020 5m 11s

Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she shares his point of view on the coming impact of the Coronavir

Personalized Marketing Is Needed in Era of Coronavirus says CMO

Mar 12th, 2020 5m 39s

Christopher Willis is the Chief Marketing Officer for Acrolinx. Acrolinx provides an advanced linguistic analytics engine that reads your content and guides writers to make it better. In this interview he shares his point of view on the impact

Marketing Director Successfully Launches AWS Cloud Services Product with 2 Weeks Notice

Mar 8th, 2020 5m 5s

Jean Cameron is a Senior Director of Marketing for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she describes how she successfully helped her previous firm lau

Why Video is the Future of B2B Marketing

Jan 11th, 2020 4m 47s

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growi

Enterprise Blockchain Firm Succeeds with Storytelling

Dec 30th, 2019 4m 8s

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that explains why their product is differ

Marketing Director Generates 650k Worth of Linkedin Leads for B2B App Developer

Dec 29th, 2019 3m 56s

Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B

Enterprise Blockchain Firm Uses Feature Story Article to Get Marketing Results

Dec 29th, 2019 3m 25s

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about Morpheus.Network that explains why their different and why that's important.

Trailblazer Writing Brand Story: How to Make Your Software Marketing Results-Driven

Dec 24th, 2019 4m 32s

An effective brand story can level the playing for a small business. But some small businesses don’t have one. This podcast introduces a new way to bring attention to this helpful marketing tool. Derek Little, CEO of Trailblazer Writing shares

Trailblazer Writing Brand Story: How to Make Your Software Marketing Results Driven

Dec 23rd, 2019 4m 44s

An effective brand story can level the playing for small business software marketing. But most small businesses don’t have a brand story. This podcast introduces a new contest for bringing attention to this critical marketing tool. Derek Little

How to Succeed as a B2B Influencer (with Tips from Mariah Obeidzinski)

Dec 19th, 2019 8m 45s

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this r

How to Succeed as a B2B Influencer (with Tips from Mariah Obeidzinski)

Dec 19th, 2019 8m 45s

Your Business Story: 10 Stories Great Leaders Tell with Tips from Paul Smith

Dec 12th, 2019 26m 5s

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He also explains how B2B markete

Carlos Araujo's B2B Demand Generation Campaign Creates 300% Growth and Lands 2 Major Accounts

Dec 10th, 2019 7m 31s

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sa

How Ardath Albee Helped a Client Create Buyer Personas to Sell $26MM Products 30% Faster

Dec 7th, 2019 6m 21s

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she d

Gil Eyal's Tips on Trends - Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Dec 5th, 2019 3m 43s

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers.