MarketingProfs
Marketing Smarts from MarketingProfs
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Marketing Smarts from MarketingProfsEpisodes
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Marketing Smarts from MarketingProfs
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Best Episodes of Marketing Smarts from MarketingProfs
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Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers Hearts and Minds.'
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they
Explore the intriguing concept of using AI to create your very own Digital Doppelg?nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam,
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attri
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tr
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department com
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason'
Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them,
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of main
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reason
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversatio
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary miles
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