Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.
EPISODE Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into: • "he who pixels the most sites wins" • the 4 types of Facebook audiences • how to find where your demographic "is hanging out" • the one Facebook tool that allows you to gather information about your ideal demographic for free • how to work off of your competitors' fan bases instead of spending time developing your own.
STEP UP YOUR MARKETING GAME! 1. Start thinking about the context of your Facebook strategy - what do you want to see when you are on Facebook? What do you hate seeing?
2. Start A/B testing with your Facebook ads. Is there a certain call to action that works better? How about image or color?
3. Create some great content that you are proud to share via Facebook
THANK YOU FOR LISTENING!
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